Indian real estate is witnessing a transformation in the luxury segment, driven by the preferences of millennials and Gen Z buyers. Traditional notions of luxury—characterised by expansive homes in elite neighborhoods—are evolving. Today, luxury is defined by experiences, sustainability, and advanced technology.
Modern luxury homes emphasise eco-friendly features like LEED-certified buildings, solar power, and sustainable materials. Smart home technology, including AI-powered systems, biometric security, and energy-efficient designs, has become a standard expectation. Wellness-centric amenities such as air purification, yoga studios, and personalised health services also hold significant appeal.
A 2024 survey by Savills India reveals that 65% of luxury homebuyers are now under 45, highlighting a shift toward experience-driven consumption. As cities like Mumbai, Pune, and Bangalore emerge as new luxury hubs, the market continues to adapt, blending tradition with modernity to cater to this younger, more discerning clientele. This shift represents a broader change in how luxury is perceived and consumed in India.
Read More: The new face of luxury : how indian real estate is evolving for Mellenials and Gen Z
