Pune, August 5, 2025: Pune Times Mirror, in collaboration with Civic Mirror and the Pune City Police Traffic Department, has launched the third season of its flagship traffic awareness campaign, Zara Dekh Ke Chalo (ZDKC), with a renewed commitment to road safety and discipline.
The launch event was attended by Dr. Pankaj Sharma, CMD, Pune Times Mirror; Manoj Patil, Additional CP (Traffic); Himmat Jadhav, DCP (Traffic); Gunjan Goel, Director, Goel Ganga Developments; and representatives from AISSMS. The dignitaries unveiled placards carrying strong road safety messages, urging citizens to follow traffic rules, respect pedestrians, and maintain lane discipline.
Season 3 of ZDKC will feature interactive sessions, awareness rallies, on-the-spot interventions, and citizen-police engagement activities to make Pune’s roads smarter and safer.
With impactful slogans like “Your 1 Minute = Our 1 Minute Stuck” and “Follow Traffic Rules, Save Lives”, the campaign aims to bring about a behavioural shift among commuters, fostering a culture of responsibility and safety on city roads.
